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The White Crow, India: a bird’s-eye view of fashion

Interior design studio ST Design has designed a new concept store for The White Crow, a multi-brand, avant-garde fashion store based in Ahmedabad, India. The 400sqm two-storey building features a bird’s-eye view of fashion, reflecting its roots in the book The Story of a White Blackbird by Alfred de Musset. “The White Crow is a poetic experience that leads customers to find themselves and be inspired; this experience unfolds during the journey through the store and at each instant acts as a