Selected SM Markets stores in the Philippines are to open 24 hours a day to take advantage of the holiday buying surge.

The Filipino food retailer said shoppers, especially night workers and those leaving holiday shopping to the last-minute, will now be able to shop at its 29 stores even during the wee hours.

“Morning people can finish their groceries even before getting ready for work and those who hate crowds can now choose to shop at later hours for their convenience,” added SM markets.

The 24-hour shopping has kicked off at SM Hypermarket located at SM Mall of Asia, which will be open around the clock until December 30 except for on Christmas Day.

And from December 16 until 23, SM Hypermarket stores in Fairview, North Edsa, Pasig, Marketmall, Jazz, Las Pinas, Sucat, Lopez, Bicutan, Clark, Taytay, Novaliches, Monumento, Cainta, Antipolo and Cherry Congressional will also start operating 24 hours a day. Those stores will also trade nonstop from December 28-30.

The complete list of 29 stores is available here.

SM Markets has more than 300 stores nationwide across SM Supermarket, SM Hypermarket and Savemore brands.