KFC urban concept unveiled in The Bronx, NYC
KFC has unveiled its newest urban inline restaurant design in the Bronx, NYC.
Influenced by Colonel Sanders-inspired hospitality and the hustle and bustle of the Bronx, KFC’s new concept design illustrates “the borough’s fast-paced, eclecticism”.
Designed by FRCH Nelson, KFC in the Bronx features a brick wall with KFC’s signature red and white stripes and tagline “It’s finger lickin’ good”. Different pictures of Colonel Sanders hang on the other white focal wall.
“The Bronx neighbourhood has a rich history and has seen a great deal of urban renewal in recent years,” said Lauren Moorehead, associate design manager of KFC. “It is important for us to reach our customers where they are and through our work with FRCH Nelson we’ve been able to create our first urban inline design that makes our brand more accessible for residents of the Bronx community and nearby Fordham University.”
The design features a modern style that “captures the Colonel’s vintage flavour, while marking a stark departure from the chain’s early decor, modelled on Sanders’ first restaurant”.
Design director at FRCH Nelson, Marty McCauley, said working with a brand historically known for its southern hospitality, the agency created a design that maintained the great experience, but also looked to fold in a distinctly edgier attitude to deliver on the feistiness of what guests see from KFC in commercials and on social media.”
KFC operates more than 23,000 restaurants in 140 countries and regions around the world under fast food operator Yum! Brands.