Taiwan’s Mr Brown coffee shutters stores

Taiwanese cafe chain Mr Brown coffee has shuttered eight outlets in Taipei due to falling customer demand, among other factors.

The closures include a sizeable store in central Tamsui that will cease trading later this month. Employees at the affected outlets have been reassigned, with others leaving the firm.There have been no reported mass layoffs of staff.

A representative from Mr Brown coffee, which is a subsidiary of King Car Group, confirmed that falling sales as well as rental costs in some cases influenced the decision to close the stores. Another two outlets may also be closed in the near future. Rising competition in the sector may have played a part in the shift in consumer demand.


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