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Nike to replace New Balance as Liverpool FC kit provider

Nike has signed on as the official kit provider of presumptive English Premier League 2020 champions Liverpool FC. 

The new partnership will commence on June 1 for the following 2020/21 season and continue for “multiple years” according to a statement by Nike.

Nike will outfit the men’s, women’s and academy squads, as well as the coaching staff and Liverpool Football Club Foundation. Nike replaces New Balance with which the club won a High Court dispute in October.

“We’re delighted to be partnering with Nike, one of the world’s leading brands,” said Billy Hogan, chief commercial officer of Liverpool Football Club. “We welcome them to the Liverpool FC family and expect them to be an incredible partner for the club, both at home and in the city of Liverpool, and also globally as we continue to expand our fan base.”

The partnership coincides with Liverpool Football Club preparing to move into a new training facility for the 2020/21 season in Kirkby, a project that includes investment in improved sports facilities for the local community.

“Liverpool Football Club has such a proud heritage and strong identity,” said Bert Hoyt, VP, GM Nike EMEA. “The partnership with Liverpool underscores our leadership in global football, and with the club’s passionate world-wide fan base and strong legacy of success, they have a very bright future ahead. We look forward to partnering with them to serve players and supporters with Nike innovation and design.”

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