Asian cross-region flash sales platform OnTheList is celebrating its fourth anniversary.

The firm offers a apparel and other brands a subtle means quitting surplus or out-of-season stock as an alternative to scrapping it, or selling at a discount in stores where it may impact sales of full-priced goods. 

This year, OnTheList says it will focus on raising awareness of sustainability in the minds of both the retail industry and consumers.

The company will also be operating in Shanghai, Taipei and Singapore from new permanent showrooms, alongside managing pop-ups in different Chinese cities, while further expanding the online platform to existing markets. OnTheList is also working actively on sourcing more partnerships and collaborations with brands.

“With the new year ahead and the support from all the brands and members in Asia, together we take the initiative to bring positive social impact with our platform to raise awareness on sustainable shopping,” said co-founder Diego Dultzin.

Launched in 2016, OnTheList moved from sporadic pop-ups to weekly flash sales in stores and online across four cities: Hong Kong, Singapore, Taipei, and Shanghai. The firm has helped more than 300 brands with excess inventory and accumulated 251,000 registered active shoppers across the four locations.

Within its four years trading, OnTheList has reached a rate of one member check-out per minute and sold more than 1.1 million items of past-season merchandise.