Tiffany & Co has opened The Tiffany Flagship Next Door – a two-year pop-up store in New York City.
Located at the adjacent 6 East 57th Street, the Flagship Next Door will serve as Tiffany’s New York City flagship store until the transformation of No 727 Fifth Avenue is complete next year.
The store’s main floor features high jewellery and famous collections including Tiffany T, Tiffany Paper Flowers, Tiffany Victoria, Tiffany Keys, and Tiffany HardWear. The Tiffany Men’s Collections is presented on the second floor, while third floor displays love and engagement collections and the fourth floor offers homewares and accessories.
The Tiffany Flagship Next Door also features private selling rooms and a VIP salon, offering customers the same level of service that they were accustomed to in the original flagship store.
The store is designed around a vaulted, escalator-flanked atrium and retains “a playful, fun look with a modernised attitude”, the company said in a statement. Inspired by the original store, the new store’s interior uses concrete and stainless steel as its main materials.
Tiffany brand codes are displayed throughout the store, from wood paneling with Tiffany’s Flora and Fauna motif stenciled onto crates, to Tiffany’s signature Wheat Leaf motif reimagined as a ‘Color Block’ painted feature wall.
“We have created something truly unique and visually dynamic with this space,” said Reed Krakoff, chief artistic officer at Tiffany & Co.
Tiffany unveiled its transformation plans for its iconic New York City flagship store last year. The building is an architectural icon that has served as the cornerstone of Manhattan’s shopping district since 1940. The brand says the transformation of the New York flagship store marks a new chapter on Fifth Avenue and further interlaces the brand into the fabric of New York City.