David Beckham launches eyewear line with Safilo
Football legend David Beckham has launched his own eyewear collection, Eyewear by David Beckham, in partnership with Safilo Group.
Made in Italy, the collection features both optical frames and sunglasses with clean, modern silhouettes and a focus on “timeless” frame styles. His collection has been described by critics as “contemporary with traditional craftsmanship.”
Last year, Safilo Group and David Beckham signed a global 10-year agreement to license for sunglasses and prescription glasses.
“Safilo has a long history of creating high-quality eyewear brands. I wear sunglasses all the time and this is a category that I love,” said Beckham. “So, it’s important to me to work with a partner who cares as much about the design and craftsmanship of the product as I do.”
Eyewear by David Beckham’s Spring/Summer 2020 Collection will be available to buy at selected retailers from March.