Online luxury fashion marketplace BlinQ is to partner with Yoox Net-a-Porter Group to make more of its products available in Southeast Asia.
Under a new commercial affiliation announced today, BlinQ will add more than 10,000 products from over 700 luxury brands to the products already on its platform.
Bob Chua, founder and CEO of BlinQ, says the partnership will give Southeast Asian consumers easy access to thousands of new products from high-end brands. “We have been growing quickly, and this partnership provides a greater depth of brands and products to our users in the Southeast Asian region.”
Chua says BlinQ has more than 30,000 users joining the platform every month and it now boasts high-end brands including Prada, Off-White and Kenzo.
For Yoox, which has 3 million customers worldwide, the deal will allow it to expand its Southeast Asian customer base.
The Yoox deal closely follows BlinQ’s launch of a pre-loved offer and Asean Houz – a collection of high-end fashion brands from around the region.