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Savoir Singapore showroom opens

Savoir Singapore has opened its first showroom as the luxury bed manufacturer continues its expansion across Asia.

The new 1500sqft showroom is located in the Raffles Hotel Arcade, which reopened in July last year following a careful restoration program. According to material released by the brand, it will showcase eight new and existing Savoir bed designs within an interior designed as a tranquil and private environment to “introduce clients to a lifetime of quality sleep”. Savoir showroom consultants on the premises are tasked with explaining “the importance and impact of handcrafted sleep”.

The new Savoir Singapore retail space follows the opening of a showroom in Hong Kong in early 2016, as the British company expanded its regional footprint beyond earlier stores in South Korea, Taiwan, Mainland China and India

The firm currently operates 14 showrooms globally in locations including London, New York, Paris, Shanghai, Moscow and Hong Kong. It manufactures fewer than 1000 beds per year.

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