Chow Tai Fook completes Enzo purchase

Chow Tai Fook has completed a full acquisition of the luxury coloured-gem jewellery brand Enzo.

Enzo currently operates 60 points of sale in Mainland China, most of which are in Tier I and II cities. It also maintains a robust presence on several major Chinese e-commerce platforms.

Under Chow Tai Fook’s ownership, the Enzo brand aims to expand its footprint further in the territory through both self-operated and franchise models.

“Distinguished by exquisite craftsmanship and creativity, Enzo will continue its niche position as a natural coloured gem specialist to complement the group’s multi-brand strategy, enabling us to further venture into the coloured gemstone arena,” said Chow Tai Fook executive director Adrain Cheng. 


“On the other hand, Enzo can leverage Chow Tai Fook’s retail and industry know-how to generate greater values to its customers.”

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