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Shanghai Fashion Week to proceed despite coronavirus

Shanghai Fashion Week organisers announced that the event will proceed after early fears it would be postponed due to the coronavirus outbreak.

The organisers released a statement saying Shanghai Fashion Week will be held on the same dates earlier scheduled: March 24-30.

Since the coronavirus crisis began in late January, Chinese fashion industry professionals have been unable to participate in fashion weeks held in London, Milan and Paris. But they are expected to participate in the coming event where more than 100 Chinese designers and brands are expected to showcase their 2020 Autumn/Winter designs.

Live Streaming is also expected to be used in marketing their Spring/Summer products.

“We hope this new form will allow designers to try different ways to display their design and different channels to market and sell,” vice secretary of Shanghai Fashion Week committee, Lu Xiaolei told Business of Fashion.

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