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Fresh insights on how Singaporean men shop online

The majority of Singaporean men spend at least 30 minutes shopping online every day, according to a survey by Southeast Asian e-commerce platform Shopee.

The Men’s Online Shopping Behaviour Survey 2020 has also found the target group of 2515 Singaporean male spends almost 70 per cent more money online compared to last year.

Comparing prices to find the best deals is very important to close to 70 per cent of Shopee’s male users. The data also revealed that the most male users prefer to shop after work, especially from 11 pm to 1 am, or during lunchtimes.

Singaporean men tend to shop for consumer electronics such as phone cables and wireless earphones as well as beauty & personal care products such as hair pomades and pimple patches. When not shopping, close to 60 per cent of survey respondents revealed that they regularly use Shopee’s entertainment features, including in-app games.

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