The Philippines’ Robinsons Retail will open its fifth Pet Lovers Centre (PLC) this year following its strategy of broadening its retail focus beyond fashion.

The latest pet shop is scheduled to open “sometime this year” at Robinsons Place Palawan.

Pet Lovers Centre has grown after Robinsons Retail Holdings secured the license from the Singapore-based pet store chain last October with the first shop opening in Robinsons Galleria Cebu.

The store has selections from local and international brands which caters for different pets and their needs. It also has a section dedicated to aquarium hobbyists, featuring tropical fish, ornamental shrimp, freshwater aquatic plants and nano-tanks.

Christine Tan, senior marketing manager, Pet Lovers Centre, said that nowadays pet owners see the company they buy supplies from as part of their ecosystem. The brand’s rapid expansion in the Philippines attests to the fact that PLC is resonating with pet owners there.

“The PLC brand is about an award-winning shopping experience that translates the love and passion for pets into true value. We do this by offering pets and pet lovers quality products and services, highly accessible care and fun experiences.”

She added that this includes the widest and freshest range of products pet owners can find with prompt, friendly and helpful service as well.

Other Pet Lovers Centre stores are located in Robinsons Magnolia and UP Town Center in Metro Manila and Robinsons Galleria in Cebu City.

The pet retail and service chain was founded by David and Robert Ng in 1973 and has a network of more than 100 stores across Southeast Asia.