Luggage retailer Samsonite is marking its 110th anniversary with a sustainability pledge.
The new “Our Responsible Journey” strategy “focuses on Samsonite’s legacy of designing products that last; its commitment to reducing its impact on the planet; and how it engages its people, partners and communities in this progress,” the company said in a statement.
The strategy – which includes commitments by Samsonite brands Tumi, American Tourister and Gregory – aims to increase the use of sustainable materials and packaging; continue to develop solutions towards product durability, improve access to repairs and end-of-life solutions; and use 100-per-cent renewable energy while becoming carbon neutral within five years.
“While we’ve been focused on sustainability for several years, ‘Our Responsible Journey’ is how we will accelerate the implementation of sustainable business practices globally to meet our goals,” said Samsonite International CEO Kyle Gendreau. “This strategy will touch every aspect of our business to help us further our long-standing leadership in the industry.”
The brand has launched more than 50 collections including sustainable materials to reduce waste. It has reportedly diverted roughly 52 million 500 ml PET bottles from landfills.