JD to launch worldwide new products initiative

Chinese e-commerce platform JD plans to help 3000 new products around the world become hot sellers, nurturing more than 1000 new global brands this year.

The details were announced during the JD Worldwide online conference for merchants, which focused on customer growth, developing third-party business and nurturing merchants in order to support the growth of more international retail in China.

The group also anticipates helping more than 100 suppliers to achieve RMB100 million in sales this year via monthly promotions designated to push new products.

Last year an average of more than eight new products were sold on JD Worldwide every minute. Customers displayed a greater consumption ability during this period, and the platform has more young consumers and consumers from lower-tier cities than in previous years.

According to the firm, JD Worldwide will focus on building a healthy ecosystem for merchants this year with a more comprehensive after-sale service system and special support for those using JD’s fulfillment services.


During the coronavirus outbreak, JD’s international supply chain system and continuous logistics service has enabled merchants to supply their products to customers without interruption, with some merchants seeing sales increase by more than 90 per cent.

JD currently has more than 1000 international transportation routes to support overseas merchants.

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