Hong Kong food-delivery platform Deliveroo has launched its third Deliveroo Editions site in the territory.
The new 2877sqft six-kitchen hub in Quarry Bay, which cost more than HK$10 million (US$1.3 million) to open, will serve Hong Kong’s fastest-growing delivery area – the east-island side, reaching 10 per cent of the entire Hong Kong population from North Point to Braemar Hill, Quarry Bay, Taikoo and Shau Kei Wan.
Hub kitchens for two new restaurant partners, Pirata Group and Shanghai Lane – along with existing Deliveroo restaurant partners Beef & Liberty, Pololi, Soupday and Treehouse – are hosted at the site.
“Our newest Deliveroo Editions at Quarry Bay highlights Deliveroo’s ambition, confidence and vigorous commitment to investing in Hong Kong’s F&B industry,” said Deliveroo Hong Kong GM Brian Lo, who is also board director of the HK Federation of Restaurants and Related Trades.
“Our partnership promises to be fruitful as we work together with restaurants to introduce a variety of cuisines including more plant-based and sustainable-food options to the Hong Kong market. We look forward to continuing our investment in the industry in 2020 with additional openings towards Q3 and Q4.”
The Deliveroo Editions platform enables restaurants to expand to new areas and boost sales with geographically distributed delivery-only bases, reducing capital expenditure for restaurant partners and eliminating the need to invest in long-term leases, new technology, equipment and building maintenance. Restaurants are able to prepare, deliver and test menus without needing a premise in the neighborhood, while bringing the same restaurant-quality dishes to more people in more areas.
The concept has seen an increase in sales of up to 400 per cent for some restaurant partners.
Deliveroo currently operates two Editions sites in Sai Ying Pun and Wanchai, seeing 100-per-cent year-on-year growth in terms of revenue and order volume.
While the coronavirus outbreak continues, Deliveroo is actively looking at opportunities to expand Editions. The focus on future expansion will include properties across Kowloon and New Territories later this year.
Top image: Brian Lo, GM at Deliveroo Hong Kong (right) and Jonathan Tsao, head of Editions at Deliveroo Hong Kong at the new Quarry Bay Editions site.