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Singapore E-commerce Programme breaks barriers to going online

Enterprise Singapore (ESG) has launched the Singapore E-Commerce Programme to support SME retailers with little or no e-commerce experience to commence online trading.

The group’s programme is set up to cover 90 per cent of costs up to SGD9000 (US$6300) for retailers to use e-commerce platforms for domestic and/or overseas markets, as well as providing additional manpower if needed.

The Singapore E-Commerce Programme has been built in collaboration with e-commerce platforms Amazon, Lazada Singapore, Qoo10 and Shopee, which will provide assistance in curating and listing products for up to six months.

The move aims to assist retailers in upgrading and diversifying their business model beyond traditional brick-and-mortar, of particular relevance during the coronavirus pandemic.

“It is more crucial now for retailers to diversify revenue streams by using e-commerce channels,” said ESG deputy CEO Ted Tan. “The Singapore E-Commerce Programme primarily helps retailers with little e-commerce knowledge and capabilities to start using online channels. Our partnership with the established e-commerce platforms both in Singapore and overseas ensures a good-sized market for these retailers to tap on. We want to empower all retailers to develop long-term and sustainable e-commerce strategies that will ensure business resilience beyond Covid-19.”

Eligible retailers are invited to sign up for the package directly with the respective e-commerce platforms by September 30.

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