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Featured store: Grace Generation jewellery store in Shanghai

Tianhua Yizhu’s Grace Generation fine jewellery store in Shanghai has been recognised by Designboom online architectural magazine for its notable store design. The 30sqm outlet in the CR Times Square Shopping Centre echoes the classic theatre elements of the mall itself with curved arches and shaped curtain decorations with blue, pink and gold elements. “Tianhua Yizhu placed twists and turns in the rectangular plan layout, in order to structure the interior and conceal any spatial weakne

The 30sqm outlet in the CR Times Square Shopping Centre echoes the classic theatre elements of the mall itself with curved arches and shaped curtain decorations with blue, pink and gold elements.

“Tianhua Yizhu placed twists and turns in the rectangular plan layout, in order to structure the interior and conceal any spatial weaknesses,” reports Designboom. “Different functional areas were arranged in a staggered way, in order to provide enough space for viewing and trying on jewellery, as well as for resting.”

The Grace Generation store is designed to give customers a sense of strolling through outdoor streets, bringing them closer to the products on display.

The facade display is positioned to reveal the craftsmanship of the merchandise while protecting customers’ privacy as they browse.