Hysan Development plans to ‘revitalise retail’ with O2O plan
Hong Kong mall owner Hysan Development plans to use enhanced O2O capabilities to support the territory’s retail and catering industries during the ongoing coronavirus pandemic.
The firm has joined forces with more than 100 merchants to launch a new series of activities and shopping offers targeting a broad range of customers. It has also rolled out an online digital learning programme to assist parents in helping their children continue their home schooling.
In addition, the firm’s takeaway and delivery platform is offering customers one-stop access to special offers from restaurants in the Lee Gardens Area.
The initiatives are part of Hysan Development’s Power Up Campaign, designed to promote a variety of activities aiming to boost the morale of Hong Kong’s retail, catering and medical practitioners while energising the community into combating Covid-19. Part of the promotion takes its lead from last year’s New Retail Revolution campaign, which introduced digital technologies to optimise retail and catering experiences at Lee Gardens.
A new online platform to sell e-vouchers from merchants. Until May 17, customers can download e-vouchers from retail tenants of Lee Gardens, including Cosme Store, Fresh, I.T, Pinkicon, RipNDip, Popcorn General Store, Beams, Ape, The North Face, Haglofs, Mikimoto, Links of London, West Villa Restaurant, Sen-ryo, Nabe Urawa, Cova Pasticceria-Confetteria, Pizza Maru, Eslite and Jasons Food & Living.
A Hysan Development spokesperson said the vouchers will boost offline sales through online marketing and streamlined O2O experiences, offering those working from home a convenient way to purchase daily necessities while increasing sales in the retail and catering sectors.