Puma has partnered with London design school Central St Martins to launch a new collection using sustainable technologies.

The Puma x CSM Collection uses new dyeing technologies including “Dope Dye”, which is a process using less energy, water and chemicals than conventional wet processing, and digital printing technology which reduces waste and chemicals.

With these technologies, Puma is able to reduce the water consumption during making the clothing by up to 17.4 per cent. These technologies will be rolled out in other sectors of Puma’s product range after being tested in this collection.

“Reducing waste goes beyond the production cycle, which is why Puma also delved into new ways to make its marketing more sustainable,” the company said in a statement.

The Puma x CSM collection, which includes footwear, apparel and accessories for both men and women, is available on Puma’s website and in selected stores.