CapitaLand has launched new e-commerce and food ordering platforms in Singapore.
The new eCapitaMall and Capita3Eats services are aiming to drive sales for retailers at its shopping malls during Singapore’s Phase 1 safe reopening protocol, as the country starts pulling itself out of the coronavirus lockdown. Both platforms will be accessible via the firm’s CapitaStar app and mall websites from June 1.
“The circuit breaker has brought to the fore the importance of an omnichannel, 24/7 strategy for Singapore’s retailers,” said CapitaLand Singapore MD Chris Chong. “As the operator of Singapore’s largest mall network, we want to help our retailers reach out to more consumers and online business opportunities by using the strong brand awareness of CapitaLand and the digital capabilities we have built up over the years. Retailers on our eCapitaMall and Capita3Eats platforms will get a leg up in the digital space by tapping the more than 1 million CapitaStar members in Singapore and marketing reach through our physical network.”
Customers using the app will be able to buy goods from (predominantly) retail tenants at CapitaLand malls, opting for home delivery or in-store collection. The food app is Singapore’s first mall-operated food ordering platform offering consumers three ways to fulfil their food orders – by delivery, takeaway or dine-in.