Malaysian mall IPC mall has launched a campaign to promote recycling as part of the “new normal”.
At a time when national recycling efforts have been put on hold, visitors are invited to drop off recyclables at the mall’s Recycling & Buy-Back Centre (RBBC) to enjoy rewards for selected categories.
The “Trash to Treasure” campaign highlights IPC as the first retail destination in Malaysia to have a facility like the RBBC, which introduces two new recyclable categories – food and fabric waste. While food waste will be bio-recycled and turned into animal feed and organic fertiliser, any collected fabric will be sorted for donations or recycled into industrial wiping cloths and upcycled into wearables.
“Over the years, our sustainability efforts have shown that responsibly disposing of waste goes a long way in creating a more sustainable environment,” said IPC Shopping Centre PR and digital marketing manager Mark Tan. “As a community-centric shopping centre, we want to empower the community to make recycling part of their everyday lives in this new normal. Hence, making the RBBC accessible and safe for all by following the latest health guidelines, and implementing protective measures.”
The mall is noted for its attention to environmental and sustainable issues, including its use of energy-saving light bulbs, solar panels and rainwater harvesting.