Beauty brand Morphe has teamed up with Coca Cola to launch a new makeup collection.

Different to Morphe’s usual partnerships with famous beauty gurus such as Jaclyn Hill or Jeffree Star, the co-branding with Coca Cola has marked one of the brand’s biggest collabs.

Called Thirst for Life Collection, the new beauty line will feature products designed with Coca Cola’s label, including lip glosses, an eyeshadow palette, highlighters and brushes.

“The Thirst For Life Artistry Palette, in particular, was inspired by the full experience of drinking a Coca Cola – from the green glass of the bottle, to the blues of ice, to the colours of the actual liquid beverage,” the company said in a statement. 

Morphe is not the first beauty brand to collaborate with Coca Cola. The US soft drink brand teamed up with The Face Shop to launch a beauty collection in South Korea.

The Morphe x Coca Cola Collection was launched today, June 18, with all products priced under US$30.