Facebook Shops has launched in South Korea to compete in a booming e-commerce market.
On a playing field dominated by local businesses, Facebook’s service allows sellers to showcase their products via a highly customisable online storefront, which shoppers can browse using Facebook or Instagram accounts, saving products they wish to purchase. The service will include a feature to make purchases via instant messaging within the near future.
The firm has partnered with local services Shopify, Bigcommerce, Woocommerce and Cafe24 as it rolls out the platform.
Facebook Shops has been live in the US and key locations in Europe since last month, in a move Facebook says will support small enterprises impacted by the coronavirus pandemic.
Rival platform Google Shopping is also expected to unfold in the territory this year.