Sephora Asia appoints Alia Gogi as its new president

Alia Gogi has been appointed as the new president of Sephora Asia, succeeding Benjamin Vuchot who will move to a new, yet-to-be-announced role with parent company LVMH.

“Alia joined Sephora China as chief merchant nine years ago and has been key to transforming our SEA business,” said Chris de Lapuente, CEO of Sephora.

“She brings to Sephora Asia a wealth of experience acquired from working at Sephora China and Sephora SEA, proven leadership skills, a true passion and intuition for prestige beauty products, as well as a tremendous hunger for driving the business above and beyond.”

Alia Gogi joined Sephora China as chief merchant in 2011 and has served as MD Southeast Asia since 2018. Sarah Boyd, currently Southeast Asia VP of markets, will take over Alia Gogi’s former role to oversee Sephora Southeast Asia.


Under Benjamin Vuchot’s leadership, Sephora’s business has almost doubled in the region within three years, according to the company. 

“He leaves Sephora with the strongest Sephora Asia organisation we ever had,” said de Lapuente. 

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