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Burberry realigns business units, names new ready-to-wear head

Burberry is reorganising its creative team as the luxury label welcomes back Adrian Ward-Rees to lead its ready-to-wear business.

The British-based luxury retailer will set up three new business units – ready-to-wear, accessories and shoes and says it plans to “pool expertise within them” to improve its focus on products and improve quality. 

“The changes we intend to make will ensure we have the right structures in place as we enter the next phase of our strategy,” said CEO Marco Gobbetti. 

Ward-Rees held the role of senior VP and MD of Dior Homme with Christian Dior for the last four years and previously worked at Hong Kong-headquartered Lane Crawford, along with a merchandising role with Burberry.

He takes up the new role as senior VP ready-to-wear on July 20, based in London and reporting to Gobbetti.

“I am delighted to welcome back Adrian to Burberry to lead our newly created Ready-to-Wear business unit,” said Gobbetti.

“Embedding product specialisation will enable us to elevate quality and increase our agility, further supporting the momentum we have built across our brand and product and setting us up for future success as markets begin to recover.”

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