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Australia’s Ultra Violette chooses Hong Kong for first offshore foray

Sunblock brand Ultra Violette is to launch its Skinscreens range internationally with The Lane Crawford Joyce Group, its first retailer outside Australia.

According to the company, the international expansion was scheduled for earlier this year, however the launch became uncertain due to the Covid-19 situation.

“We had to exercise greater caution and remain laser focused on our customers and financial bottom line to ensure we could ride this crisis out,” Ava Matthews, co-founder of Ultra Violette.

“We’ve had requests to launch in Asia since we started and are so thrilled we could make it happen despite the current world climate. It’s perfect timing for our Asian customers as it’s still summer.”

Considered an ‘on-trend cult brand’ in Australia, the company is exploring opportunities to expand internationally.

For now, with the support of Hong Kong-based luxury retailers Lane Crawford and Joyce, Ultra Violette will launch its full range in eight Joyce stores and two Lane Crawford stores, together with online platforms shipping to Hong Kong, Singapore and Greater China.

Rebecca Jefferd, founder of Ultra Violette, said the Skinscreens will complement Lane Crawford and Joyce’s beauty offerings, providing customers with a wearable sunscreen that pairs with skincare and makeup applications, as well as broad-spectrum sun protection formulated and tested in Australia, in the harshest UV conditions on the planet.

Launched last year, Ultra Violette quickly gained a loyal following through its e-commerce and social platforms. Earlier this year, the brand was ranged in Sephora Australia-New Zealand stores.

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