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Craze for Starbucks Korea’s reward items appears unstoppable

Amid the hype for Starbucks Korea’s small suitcases offered under its reward programme, customers’ competition to get camping chairs, another promotional item, ran high this week ahead of an end to the seasonal event. On May 21, Starbucks kicked off a summer promotional event that finished today, giving away limited editions of goods to customers under its “e-frequency” rewards programme. To secure one of two “summer ready bags” or one of three foldable “summer chairs,” a person