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DTC is now a sustainable alternative retail strategy, says GlobalData

Direct-to-consumer (DTC) retail models are coming to light as a dependable strategy following on from the coronavirus era, according to research by GlobalData. Lockdowns in global markets have given brands the impetus to seek a variation in their methods to sell products to customers, leading many firms to try out home-delivery options for the first time – a trend that is expected to carry on and multiply once the pandemic is over. GolbalData’s figures demonstrate significant changes in cons