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Loft launches in Shanghai

Japanese lifestyle specialty store Loft has opened its first directly owned overseas store, ‘Xujiahui Loft’ in Shanghai.

Located at Metro City, the Xujiahui Loft Shanghai occupies a 1046sqm area. It features more than 12,000 products including Loft’s exclusive lines as well as limited-edition items commemorating the store’s grand opening and pre-sale goods.

The Xujiahui Loft features ‘Loft Apartment’ where 18 Chinese independent designers will offer their originality in items such as stationary, mobile phone cases and bags. Participating creators include Caro.Ni, eve.yin, Zengxiaoe, SummerBee and Square Studio.

Moreover, there will be exclusive collaborative products based on Chinese cheese-tea brand Heytea’s popular drink “Mango Cheezo (mango cheese tea)” and Loft’s image colours, as well as a photo spot, according to the company.

Loft in Shanghai will also house a pop-up pottery market “Hasami Porcelain Market,” displaying a wide selection of pottery items centering on Hasami porcelain from Nagasaki Prefecture, and “I’be one” pop-up store featuring Japanese characters themed products.

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