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Burberry teams with Tencent to launch world-first social-retail store

Luxury fashion label Burberry has teamed with technology giant Tencent to launch its first social retail store in Shenzhen, China. Located in the new Shenzhen Bay MixC development, the Burberry social store features a unique design with a variety of materials and textures ranging from plywood to mirror and high-gloss finishes. Occupying a 539sqm area, the store houses 10 different rooms.  The Burberry social store offers a wide range of items including the brand’s latest collections and p