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Maison Kitsune makes Thai debut at Bangkok’s EmQuartier

The indoor-outdoor cafe.

Maison Kitsune has opened Thailand’s first Kitsune boutique and cafe at EmQuartier shopping centre in Bangkok.

The boutique and cafe occupy a 145sqm area with two entrances. The store design is a fusion of Japanese and Parisian style.

Maison Kitsune’s exterior

The boutique’s facade features three white arches, “creating an impression of endless sky”. The brand’s latest collection is displayed behind the glass windows. Located in the middle of the entrance is the brand’s signature Fox.

Cafe meets fashion at EmQuartier.

The store interior features brass frames and wooden elements in contrast with white walls and marble floors.

Bold branding on the exterior.

Meanwhile, the Kitsune cafe wall features “ Japanese-inspired panels in varnished bamboo stalks, a nod to Thai traditional craftsmanship”. The cafe houses an outdoor area with four tables set up in front of the store.

Bold branding on the exterior.

The cafe offers a variety of drinks to pair with sweet and savoury treats. The Cafe Kitsune collection of tableware, ready-to-wear and accessories is also available to bring home.

Maison Kitsune is a French-Japanese electronic music record label and fashion brand created in 2002 by Gildas Loaec, Masaya Kuroki and London-based company Abake.

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