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Burberry launches global Animal Kingdom popups

Luxury fashion house Burberry is launching Animal Kingdom popups globally to celebrate its signature bags and accessories.

The pop-ups will feature large-scale sculptures of monkeys, gorillas and birds of paradise inspired by “the power and symbolism of animals” according to the label’s chief creative officer Riccardo Tisci.

The product range features exclusive editions of signature Burberry leather goods, including the Pocket Bag and the TB Bag with a distinctive clasp featuring his initials. The exclusive pieces also include silk scarves, card cases and jewellery.

To celebrate the launch, Burberry has teamed with Snapchat to introduce an in-store gamified experience. Users will experience Burberry’s Animal Kingdom world by scanning the Snapcodes embedded in the pop-ups.

Burberry has also partnered with Wildlife Works to make the pop-ups carbon neutral. 

“Aligned with UN Sustainable Development Goals, the initiative focuses on agroforestry, sustainable farming and conservation techniques to relieve deforestation,” the company said in a statement.

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