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VIDEO: How Havaianas reimagined the humble flip-flop

A row of multi-coloured Havaianas flip flops.
Havaianas is about more than just rubber flip-flops. It’s about good vibes, neverending summer holidays and quality product design. Before the Brazilian brand launched in 1962, flip-flops were merely seen as cheap, disposable products that consumers barely considered in their wardrobe. Now, Havaianas can be seen on the feet of everyone from fashionistas, hipsters and surfers to kids, teens and older generations. We chat with Havaianas President of APAC, Robert Esser, and Australian general