Luxury fashion label Off-White is bringing a touch of Italian style to Londoners, with the opening of a local store this week. The 344 mq space at 32 Sloane St, Knightsbridge, is sleek and minimalistic in its design, bringing together the vision of the Off-White design team and spatial designer, Andrew Taylor Parr. The store houses the brand’s Menswear and Womenswear collections. Image: Supplied Warm, feminine tones provide a perfectly soft backdrop for the brand’s Menswear and Womensw
d Womenswear collections, while spot lighting brings the garments to life.
Curved lounges add softness, while a selection of plinths and sculptures give strength and substance to the store. Parr created the plinths installation himself, taking inspiration from Brancusi sculptures.
A selection of plinths and sculptures add substance. Image: Supplied
A plethora of different materials have been incorporated into the design, from sandy concrete resin on the floor and walls to marble shelving, offering a variety of textures to the touch.
While Off-White has independent stores scattered around major cities globally, it is also a favourite of high end department stores including Barneys, Selfridges, Harrods and Le Bon Marché.
Curved lounges add softness. Image: Supplied
The label, which was established in 2013, prides itself on “defining the grey area between black and white as a color”.
All the way from its design studio based in Milan, Off White’s seasonal collections focus on creating garments that have an “identity by design”.
Spot lighting brings the garments to life. Image: Supplied
Creative director and designer Virgil Abloh aims to explores youth culture in a contemporary context while also harnessing the history and craftsmanship of Italy.
