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Deciem CEO reveals Korean expansion plans

A blonde lady sitting near a window.
Korea is a major focus of expansion for Deciem, says CEO Nicola Kilner.
Since Canadian beauty giant Deciem, parent company of cult brand The Ordinary, opened its first standalone store in Gangnam in Korea in 2016, the business has experienced significant growth in the region.  According to the brand, the store ranks fourth for the business globally and Korea ranks 11th in the business’ market makeup. This week, The Ordinary opened its second physical store in Yeonnam-dong, as the business continues its investment into Korea.  The new Ordinary store in Ye