Japanese e-commerce platform Ruten has launched a global website, offering more than 60 million Japanese including snacks, supplements, kitchen appliances, beauty products and fashion to 13 markets. 

The site is now shoppable from markets including Singapore, Hong Kong, Canada, Indonesia, South Korea and New Zealand and Ruten Japan says it will expand its product range and add more countries in the future. 

The idea started after Yun Su, CEO of Ruten, saw the increasing demand for Japanese products after travelling became almost impossible with the advent of Covid-19. 

The company has also dedicated a separate category for Covid-19 related products, including facial masks, automatic liquid soap dispensers, infrared thermometers and anti-splatter protective face shields. 

In celebration of its global launch, customers will enjoy free international shipping for orders more than US$50. According to the company, the average delivery time within Asian countries is seven working days.