7-Eleven has launched four Snoopy concept stores in Hong Kong and Macau in celebration of the cartoon’s 70th birthday. 

In its latest redemption program, 7-Eleven collaborated with Peanuts and Japanese brand Niko and… to launch eight designed eco bags featuring Snoopy and the gang. According to the company, the rationale behind Snoopy concept stores was to “bring the redemption program to life”. 

Three stores are located in the high traffic district of Mongkok in Hong Kong, the other in Macau. Despite sharing the main theme ‘Happiness is…’, each store feature individual themes – Friendship and Togetherness, Sharing, More Hellos and A Day Out. 

Snoopy designs and decorations are used throughout the stores, including the shopfront, chiller and freezer doors, category signage, and walls. The c-store chain also gives its team members its Snoopy x 7-Eleven T-shirts to wear in store. 

Customers visiting the stores can buy exclusive Peanuts-themed merchandise, including pet products, lunchboxes and cutlery sets.