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Are fashionistas still too snobby to shop at Walmart?

Walmart male model dressed in Free Assembly
Walmart has launched a new private label that has fashion experts talking. Image: Supplied.
When you think fashion, US discount department store Walmart isn’t the first brand that springs to mind. Nevertheless, it sells a lot of it. In 2020, despite consumers having very few occasions to dress up, the retailer is projected to sell US$22.4 billion worth of fashion goods, according to market data company Statista. The retailer has been steadily building out its fashion portfolio in recent years and has added over a thousand apparel brands to its online offer. Just last year, Walmart an