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How a Singaporean telco built the world’s best store

Image of Singtel store exterior
The tiny store is fully automated and open 24/7. Image: Supplied
As one of Singapore’s major telcos, Singtel is on a mission to serve more customers in more convenient locations through an innovative new store concept called Unboxed.  Conceived and executed by London-based marketing and design consultancy Landor & Fitch, the Unboxed store is tiny – only slightly bigger than a standard shipping container – and completely automated.  There are no staff on site; instead, customers use touchscreens to purchase products and collect their orders