Hisense has appointed famous Chinese-born Singaporean actress Gong Li as its new global brand ambassador.
“The cooperation between Gong Li and Hisense, which has promoted Chinese brands to the world, brings out the best in each other,” the company said in a statement.
According to Hisense, the reason behind the appointment is that Gong Li’s spirit coincides with the brand’s focus and benefits its overseas marketing activities.
“Gong’s calm and modest attitude fits well with Hisense, a pragmatic technology company,” the company said. “The eye-catching theme of the poster, ‘Who is Better Than Me’, appropriately conveys the strength and confidence of both sides.
Gong Li is one of the most globally well-known Chinese-born actresses. Her movies have won several awards, including the Golden Palm Award of Cannes International Film Festival and the Golden Lion Award of Venice International Film Festival.
Hisense has also launched its first high-end benchmarking broadcast monitor in China, which, according to the company, “has formed a value connection with Gong Li’s professional image in the film and demonstrated Hisense’s consistent accuracy and uniqueness in the selection of brand ambassadors”.