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Can Thankyou leverage the power of social to win over FMCG’s biggest players?

Thankyou truck with global campaign messaging
Thankyou is calling on Unilever to form a partnership. Image: Supplied.
When Thankyou co-founder Daniel Flynn logged on to a video call on Tuesday to share the company’s campaign to take the brand international, there were thousands of loyal fans hanging on his every word.  Thankyou’s “moon shot”, as it was described, sees the social enterprise propose a first-of-its-kind global partnership with the biggest names in FMCG – Procter & Gamble (P&G) and Unilever. “It’s an invitation – not to buy Thankyou, Thankyou is not for sale