H&M has launched on Zalora Philippines, the first e-commerce marketplace that the fashion retailer has partnered with in the region. 

Philippine customers now can buy their favourite H&M items, including the brand’s sustainable collection, on Zalora. According to Zalora parent Global Fashion Group (GFG), the partnership will run until November 30. 

“In true Zalora style, we are kicking off the final quarter of the year with a bang through this very exciting partnership with H&M,” said Paulo Campos III, co-founder and CEO at Zalora. “Since we launched Zalora, H&M has been among the most sought-after brands by our customers.”

GFG said the partnership with H&M is Zalora’s biggest brand launch this year to date. 

“As advancements in technology continue to push fashion to more progressive heights, H&M and Zalora are at the forefront of this endeavour. The collaboration reflects how both brands are committed to expand opportunities and options for shoppers in the digital age,” Paulo added.