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Aussie skincare brand brings its A-game to China

An Asian woman in a skincare campaign holding a product.
Alpha-H combines luxury with skincare.
After 25 years of success in Australia, skincare brand Alpha-H is now targeting the digitally-savvy Chinese consumer, as it charts a path of international expansion across the region this year.  “The decision [to enter China] was driven by three factors – scale, growth and e-commerce sophistication. China is one of the largest and fastest growing skincare markets globally, with a diverse range of consumers who are increasingly brand and digital savvy,” CEO Myles Aneschi told Inside Re