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Lancome opens smart store at Lotte Duty Free flagship

Lancome opens smart store at Lotte Duty Free flagship

Lancome has introduced a smart store in partnership with Lotte Duty Free, occupying a 520sqm space and featuring contactless digital experiences with AR and AI.

The smart store also houses a selection of skincare and makeup products, including the Advanced Genifique serum.

Lancome opens smart store at Lotte Duty Free flagship
The augmented reality makeup try-on service.

The Lancome x Lotte Duty Free Smart Store in Seoul is a co-creation of a fully integrated physical and digital experience, and a re-imagination of the brand’s relationship with travellers through dynamic, beauty tech innovations, according to Emmanuel Goulin, MD at L’Oreal Travel Retail Asia Pacific.

Lancome opens smart store at Lotte Duty Free flagship
Four core products in the main brand area.

Lancome has introduced its first augmented-reality makeup service Modiface, allowing customers to try on beauty products via virtual mirror from an iPad or by scanning QR codes. The store also houses a giant Advanced Genifique serum LED bottle, featuring personalised engraving service.

Lancome opens smart store at Lotte Duty Free flagship
The giant LED Genifique with name-customisation service.

“Lotte’s partnership with Lancome Travel Retail Asia Pacific was a natural one,” said Kap Lee, CEO at Lotte Duty Free. “Both organisations saw technology’s potential to offer the travel retail industry a solution for recovery and growth –– all while offering consumers exciting digital innovations as part of a reinvented travel retail experience.”

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