Almost a year after Coty snapped up a 51 per cent stake in Kylie Cosmetics for US$600 million, the US beauty giant has announced the expansion of Kylie Skin into the UK, France, Germany and Australia. A relatively new brand, Kylie Skin launched in May 2019 but quickly became a top-selling skin care brand in the US thanks to the famous face behind it. Kylie Jenner, the youngest of the Kardashian-Jenner reality TV family, was last year declared the world’s youngest “self-made” bi
Has Kylie Jenner got the brand power to be a skincare success outside the US?
October 14, 20203 mins read