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H&M Online is here, but can it compete with the big guys?

Models in H&M clothing launch of online Australia
Sustainability and transparency are the core features of H&M Australia’s long-awaited e-commerce site and app, which launched on Tuesday alongside a new loyalty program. Australia will be the first country in the southern hemisphere to launch H&M Online, and the 52nd market to launch online globally; although it comes some six years after the fashion retailer first entered the Australian market.  H&M Australia country manager, Thomas Coellner told Inside Retail the decision to