Free Subscription

  • Access 15 free news articles each month

Professional

Try one month for $5
  • Unlimited access to news,insights and opinions
  • Quarterly and weekly magazines
  • Independent research reports and forecasts
  • Quarterly webinars with industry experts
  • Q&A with retail leaders
  • Career advice
  • 10% discount on events
×

Puma launches crossover with Chinese streetwear brand Attempt

Puma has collaborated with Chinese streetwear brand Attempt to launch a “hacking the archive”-themed range.

The Puma x Attempt Collection offers a selection of footwear, apparel and accessories, featuring both classic Puma style and Attempt’s signature minimalist and functional designs.

“The designs feature deconstructed elements with technical designs and the tonal colour palette comes alive with bold colour pops, resulting in a collection that is fresh, unexpected, and raw,” the company described.

The collection also offers a mix of Puma footwear, including the RS-2K, Oslo Pro, and Style Rider. The apparel range features five tees and outerwear items for the warmer months. The accessories range consists of a crossbody bag and a cap.

Founded in 2015, Attempt is known for its casual clothing featuring minimalist aesthetics with functionality and fresh styling.

You have 7 free articles.