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Analysis: What will Fashion Week look like in the future?

It looks like even in the future, virtual events will be a permanent fixture during Fashion Week.
Fashion weeks around the world are usually a time of excitement, fun and an opportunity for designers to showcase their upcoming collections. It is a time to network and connect with fellow industry movers and shakers – a hedonistic week for fashionistas. But that wasn’t the case in 2020. Instead of a flurry of excitement, fashion weeks were preceded by uncertainty, apprehension and caution. There was a sense of reservation and everything was far more subdued. For most of the year, we wonder